The 2023 Niseko Classic has come to a close after another inspiring cycling spectacle—and in its wake of sweat, tears, and triumph, we look ahead to next year and eagerly anticipate an even stronger turnout.

The Niseko Classic has long since cemented its place as a premier cycling event in Japan, with 2023 marking its 10th year of attracting thrill-seekers, enthusiasts, and professionals from around the world, all eager to test their mettle against the challenging routes while indulging in the region’s breathtaking beauty.

For us, being a sponsor of this extraordinary event not only promotes collaboration locally and further afield, but also exemplifies our commitment to fostering a vibrant, season-spanning sporting community in Niseko. We are genuinely thrilled to be a part of this journey and cannot wait to welcome cyclists (old and new) next year!